Market share of grocery stores in the Netherlands 2024

Published by
T. Ozbun,
Apr 9, 2025

With a market share of close to 38 percent, Albert Heijn was the leading supermarket in the Netherlands in 2024. Jumbo ranked second with a market share of 20.3 percent. 

Online grocery retail market 

As of 2023, Albert Heijn’s market share in online grocery sales was similar, amounting to 37 percent. This was a decrease in comparison with the previous eight years, since Jumbo and especially online-only supermarket Picnic started expanding. In 2023, Picnic became market leader with a 39 percent market share of online grocery sales.  

Number of supermarkets per chain 

Albert Heijn was not just the supermarket with the largest market share, it was also the supermarket chain with the largest number of stores nationwide. In 2024, there were 1,195 Albert Heijn supermarkets in the Netherlands. Meanwhile, Jumbo had 691 stores.

Market share of the leading grocery retailers in the Netherlands in 2024

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Release date

January 2025

Region

Netherlands

Survey time period

2024

Supplementary notes

Figures for Lidl, Aldi, Dirk van den Broek, Vomar, and Nettorama were calculated by FMCG Opleidingen based on data released by NielsenIQ.

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Statistics on " Supermarkets in the Netherlands "

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Key figures supermarket branch

8

Leading supermarket chains

8

Albert Heijn supermarkets

6

Jumbo supermarkets

5

Shopping behavior

8

Further related statistics

17

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Topics

Online grocery shopping in the NetherlandsSupermarkets in the NetherlandsE-commerce in the NetherlandsE-commerce in BelgiumOnline fashion in the Netherlands
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